Relevancy is a key success factor in email marketing. It is common sense that if there is nothing of interest in an email then a customer will not respond but many email marketers are still sending one generic message to their entire list.
Maxemail offers marketers all the tools they need for one-to-one messaging right from the ability to define segments within a list through to using dynamic content to produce infinite versions of an email where each message is tailored specifically for each recipient.
- Merge any data such as names or order numbers into the email
- Tailor each email with whole blocks of content based upon rules. I.E. If the person has previously purchased children's books at your book store then insert more children's books, or only insert news items that the recipient has stated an interest in
- Build segments and filters based upon any data including behavioural, demographic, purchase history or their stated preferences
- Automate the generation of additional content and rules required for dynamic content driven campaigns using the Maxemail Content Generator, enabling you to produce unlimited variants of the email message
- Re-use segments and rules without the need to re-write them each time or use the API (Application Programmers Interface) to automatically create these
Further information
T: +44 (0)1327 350921 E: info@emailcenteruk.com
