Deliverability
Full ownership of email deliverability
The final element of R.O.A.D, deliverability, may not be about employing sophisticated techniques to the email programme but without full attention it renders all your efforts useless.
Getting into the inbox is not as difficult as many ESP’s would leave you to believe. As long as the basics in best practice of sending large quantities of email are observed, the list is clean and spam complaints minimised there is no reason why 99% of your emails do not get delivered into the inbox.
Those that have problems in achieving this generally send to questionable data (such as rented 3rd party lists) or share a email server with someone that has these questionable practices. This is a one of a few reasons why Emailcenter only work with clients on their retention email marketing and do not send to any 3rd party sourced data.
However when there are problems we believe our expertise in email deliverability puts us in the best position to resolve any issues so we take full ownership of deliverability for our clients.
Our unique approach to this area puts our average delivery rates of 95% amongst the other top-tier ESP’s. To request a copy of our benchmarking report that compares our delivery rates with other ESP’s click here.
For more information on how we achieve these delivery rates visit the deliverability section of our Maxemail guide.Further information
T: +44 (0)1327 350921 E: info@emailcenteruk.com
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